Overture
Every masterpiece begins as something unrefined.
Chapter I · Introduction
Naitik
Kalathiya
Marketing Analytics Manager
Luxury Jewelry · Digital Commerce · Brand Growth
I work where product knowledge, customer experience, data and technology meet—turning complex commercial questions into clearer, more measurable systems.
Private Offerings
Two documented collections, presented privately.
Exceptional natural diamonds and gemstones, and important jewels and objects — each described only by the characteristics its documentation supports. Access to full documentation and viewings is arranged upon qualified request.
Chapter II · Legacy
Every journey has an origin.
My professional path began around a family diamond-manufacturing environment in Gujarat, which shaped the way I understand craftsmanship, quality and business.
Chapter III · Foundation
The Foundation.
Where the vocabulary of craft was learned.
- Foundation
A family enterprise built around the stone.
I grew up around a family enterprise shaped by diamond cutting, polishing, manufacturing and long-term customer relationships. The environment taught me that value is created through patience, accuracy and trust.
- Early Exposure
Opportunity is not enough.
Opportunity alone does not protect a business. Clear roles, reliable information and disciplined systems matter just as much — a lesson that became visible during a period of market disruption.
- Curiosity
The gap worth closing.
Why valuable inventory can remain inefficient, why customer information becomes fragmented, and why decisions are often made without dependable measurement.
Chapter IV · Early Exposure
Learning by proximity, not by title.
While completing a Bachelor of Business Administration in Entrepreneurship and Family Business at NMIMS (2021), I gained practical exposure through the family's diamond and jewelry operations — observing, listening and learning how a stone becomes a business.
- Loose Diamonds
- Jewelry
- Trading
- Wholesale
- Customer Relationships
- Inventory
- Operations
Chapter V · The Craft
How a piece of jewelry is created.
Learning manufacturing created a deeper understanding of craftsmanship, efficiency and product quality.
- 01Wax Modeling
- 02Casting
- 03Wax Setting
- 04Stone Setting
- 05Polishing
- 06Finishing
- 07Quality Control
- 08Manufacturing Costing
Chapter VI · Diamond Knowledge · 2022
The stone, understood.
May–November 2022
At the Asian Diamond Institute, I completed professional programs in Polished Diamond Business and Rough Diamond Business, strengthening my understanding of diamond grading, valuation, rough planning, manufacturing, pricing and international trade.
Specimen Index
- 01Diamond Grading
- 02Diamond Valuation
- 03Rough Planning
- 04Manufacturing
- 05Rapaport Pricing
- 06Assortment
- 07International Trade
- 08Import & Export
- 09Fancy Shapes
- 10CVD Diamonds
- 11Fluorescence
- 12Market Knowledge
- 13GIA-based Grading Principles
Interactive Experience
Follow one rough diamond through its complete journey.
Choose the rough, examine its structure, plan the polished result, follow the manufacturing process, and carry it into commerce and customer experience.
Chapter VII · The Evolution
Then the craft
met the algorithm.
A Master of Science in Marketing — Marketing Analytics & Insights (STEM) at Suffolk University (2024) became the bridge — connecting traditional luxury craftsmanship with modern analytics, digital commerce and technology.
- Marketing Analytics
- Consumer Insights
- Business Intelligence
- Digital Marketing
- Customer Behaviour
- Technology
- Data
Chapter VIII · Creating Impact
Craft, made measurable.
Currently
Subh Gems Inc.
Marketing Analytics Manager
Leading marketing analytics across SEO, CRM, Shopify, customer experience and business intelligence — turning craftsmanship into an understandable, measurable customer story.
- Marketing Analytics
- SEO
- CRM
- Shopify
- Customer Experience
- Business Intelligence
A Direct-to-Consumer Initiative
Nuit d'Or
A Subh Gems Inc. Initiative
Working under the guidance and supervision of Subh Gems leadership, I played a professional role in supporting the strategy, digital commerce development and launch of Nuit d'Or as a direct-to-consumer luxury jewelry initiative.
Documented outcomes · Google Ads & GA4
- 615K+
- Google Ads impressions
- 8.1K+
- Google Ads clicks
- $0.19
- Average documented CPC
- 1.6K
- Active users · documented 28-day GA4 period
Google Ads figures reflect their documented Google Ads reporting period. The 1.6K active-users figure reflects a separate documented 28-day GA4 period. Figures are reported as measured and do not represent verified revenue, profitability or return on ad spend.
Chapter IX · Philosophy
“I don’t just understand marketing.
I understand the journey.
From rough diamond,
to finished jewelry,
to digital commerce,
to the customer.”
Chapter X · Looking Forward
Building meaningful luxury experiences.
A quiet vision — combining craftsmanship, technology, analytics and customer understanding into experiences that endure beyond the moment of purchase.
MUMBAI · BOSTON · NEW YORK
